The Statistics Behind the Benefits of High-Quality Real Estate Photography
Introduction:
In the fast-evolving world of real estate, the saying "a picture is worth a thousand words" has never been more accurate. With potential buyers turning to online platforms to browse listings, the importance of high-quality real estate photography cannot be overstated. In this blog post, we'll delve into the compelling statistics that highlight the significant benefits of incorporating professional photography to sell real estate properties.
89% of home buyers use online resources in their home search process
1. Grabbing Attention in a Digital Landscape:
The National Association of Realtors (NAR) reports that 89% of home buyers use online resources in their home search process. To stand out in this crowded digital space, listings with professional photos receive 118% more online views, according to a study by Redfin.
Source: NAR research
2. Enhancing Perceived Value:
Homes with high-quality photos not only attract more attention but also convey a sense of value. A Wall Street Journal study found that listings with professional photos sell for up to $19,000 more on average. Quality visuals evoke an emotional response and contribute to a buyer's perception of a property's worth.
Source: Wall Street Journal Study
Homes with professional photos sell 73% faster
3. Accelerating Sales:
In addition to fetching higher prices, professionally photographed homes spend significantly less time on the market. A study by the Appraisal Institute revealed that homes with professional photos sell 73% faster. This reduction in time on the market not only expedites the selling process but also reduces carrying costs for sellers.
Source: Appraisal Institute Study
4. Fostering Trust and Credibility:
Quality visuals go beyond attracting potential buyers; they build trust and credibility. The NAR found that 87% of home buyers consider photos to be the most useful feature when searching for homes online. Professional real estate photography provides an honest representation of a property, contributing to a positive and trustworthy online presence.
Professional photography is not just an option; it's a necessity.
Conclusion:
The statistics are clear – high-quality real estate photography is not just a luxury but a strategic investment with tangible returns. From increased online visibility and higher selling prices to reduced time on the market and enhanced credibility, the benefits are undeniable. For real estate professionals looking to stay ahead in a competitive market, leveraging the power of professional photography is not just an option; it's a necessity.
By incorporating professional visuals, such as those provided by Quinlan Images, real estate professionals can elevate their listings, attract more potential buyers, and ultimately achieve greater success in a dynamic and visually-driven industry.